Max Lenderman

CEO
SCHOOL

    Max Lenderman has held leadership roles in some of the largest and most-awarded agencies in the world. A pioneer in the field of experiential marketing, he encourages businesses to look beyond traditional communication to get customers to authentically engage with their brands.

    Currently, Lenderman is founder and CEO at School, a creative consultancy that drives brand growth through purpose and human-centric engagement. His previous work experience includes Executive Creative Director at MDC Partners’ The Arsenal and Director of OuterActive at Crispin, Porter + Bogusky, where he led the multinational agency’s experiential practice. He also served as Executive Creative Director at GMR Marketing, the largest experiential marketing agency in North America.

    After returning from the US Peace Corps where he drilled water wells in Chad, Lenderman began his career in New York City as a marketing journalist. In 1999, he founded and helmed Gearwerx, one of the first experiential marketing agencies in Canada with offices in Montreal and Toronto.

    Lenderman’s breakthrough work titled “Experience the Message: How Experiential Marketing is Changing the Brand World” was a Business Book of the Year Finalist in 2006 and has been cited as “the best book on experiential marketing.”

    His latest book, “Brand New World: How Oligarchs, Paupers and Pirates Are Changing Business,” was published by HarperCollins in April 2009. It has been translated into five languages.

    Lenderman is a visiting professor at Solvay Brussels School of Business and an adjunct instructor at the University of Colorado. He is a sought-after public speaker, media commentator and blogger on the subjects of purpose strategy, experiential marketing and emerging global business trends.